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Why does Lordstown Motors continue to get near daily commentary?

Why does Lordstown Motors continue to get near daily commentary?

Is it just me?
It seems CNBC will almost report daily on Lordstown Motors which is looking to enter the EV market for trucks in the US.  
Not to mention Ford, GM, Tesla – all more established names are putting big bucks into the EV market including trucks. 

Source: Forexlive RSS Breaking news feed
Date: June 22, 2021, 05:08